Posted by admin on February 11th, 2010 — Posted in Doing Business, Marketers Center, School of SEO
Unbelievable as it may seem, a search optimization technique that was completely discredited by Google over the summer of 2009 has been making a comeback. Some people call it Link Consolidation now but many people still refer to it by its old name: PageRank Sculpting. PageRank Sculpting is the practice of hiding some of your Website’s navigation links from search engines in the false hope of making specific pages look more important. The correct way to make pages look more important within your site structure is to point MORE (not fewer) links at them.
The alarming aspect to the resurgence in the popularity of PageRank Sculpting is that Google employee Matt Cutts told the SEO industry that Google implemented measures to prevent PageRank Sculpting from working because PageRank Sculpting was harming Websites that used it. That’s a pretty clear message. Cutts and other Google employees had been cautiously advising the SEO community to NOT use PageRank Sculpting almost since it was first proposed in 2007, but people either ignored the warnings or distorted them to look like endorsements.
Not everyone in the SEO community was fooled by the false promise of PageRank Sculpting. Some of the most well-informed people in the field including Shari Thurow, Adam Audette, Jaan Kanellis, Dave Harry, and Vanessa Fox have argued against the use of PageRank Sculpting on Websites. Nonetheless, not everyone in the industry has received the numerous memos — although a few PageRank Sculptors have attempted to prove that the technique is both reliable and helpful despite sometimes overwhelming rebuke and criticism from the rest of the community.
Having been proven to NOT work AND to harm Websites’ search engine visibility, PageRank Sculpting should have been abandoned by everyone in the search engine optimization industry. Sadly, that is not the case. Some people insist on fighting for the lost cause for completely inexplicable reasons. They failed to notice when Google changed how PageRank is assigned.
Today’s PageRank sculptors are implementing a more subtle, insidious form of PageRank Sculpting that Google and other search engines may not be able to detect. These new link hiding tricks don’t rely on the easily observed method of adding “rel=’nofollow’” link attributes to internal navigation. The best thing you can do if someone suggests to you that you try to sculpt your PageRank is to ignore them. And if it’s an SEO you have a consulting contract with, you should cancel the contract and find someone who is competent.
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Posted by admin on February 11th, 2010 — Posted in School of SEO
This is the year that SEO at long last broke into the mainstream, and is now a familiar exercise employed by organizations looking to promote their website. Still, only 5 years ago, SEO was viewed as an unethical practice. And today, how affairs have changed: now SEO requires a larger set of skills in ethical spheres : composing great content, campaigning for a website via social networks like Twitter and Facebook, and persuading others to link to your site.
Google, Bing, Yahoo! and other search engines have likewise grown to be far more sophisticated than just evaluating backlinks to decide search engine rankings : they can discover how long your visitors browse your website for, how many web pages they view, and by and large how much of an interesting resource your site is.
Having said that, of course backlinks are still primary to set rankings, and so you need to make your website a wonderful resource that individuals want to link to.
But if you can’t wait a long time to get good rankings, you can utilize Pay Per Click advertising. This is a system where businesses bid a certain sum of money for each time the ad is clicked on. The amount one bids for counts on the keyword(s) that in actuality trigger the displaying of your advertisement in the search engines. Keywords are fundamental to the relevancy of the individuals that click on your ads, and so PPC is a wonderful method to find out the best keywords (the ones that make you sales) and those that aren’t good. When you’re armed with such information, you can then focus on those keywords in your search engine optimization strategy as well!
We recommend you employ a search engine positioning company first off, and gain knowledge and experience from their tactics. In this way you’re not just placing your site in the hands of professional people, you can also learn from them as well. In addition, you should ensure you employ an SEO form who are local to you. Simply type in some keyphrases like SEO + your city, e.g. seo nottingham. Why a firm in your locale? SEO is a really nuanced field of study and so it’s a good idea to have a close relationship your SEO service provider you hire, and there’s no substitute for face-to-face meetings to talk over the finer points.
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Posted by admin on December 5th, 2009 — Posted in Buying + Selling Domains, School of SEO, WWW
Finding the Proper Hosting
Aside from money issues there are a lot of features to look at when choosing a hosting company. The first matter to be alert of is what kind of website you are starting to operate on the server. If you’re preparation to operate a dot net or ASP web site you must select a Windows IIS solution and if you program to operate PHP or a Word Press web log, you must choose a UNIX based Apache Server.
After choice of the right platform you have to make sure you have infinite bandwidth and transfer and often it is also for your advantage to be able to setup limitless e-mail accounts. If you run dot net or ASP you must have access to a MSSQL server and make sure the price for that is fair. Operating PHP or Word Press site requires a MySQL database and naturally a PHP5 installation.
Uptime is important, 99.99 % uptime is essential, no host will promise you 100 % uptime. You will also need to look at the servicing and backup from your hosting company to properly run your site as easy as possible, which is also needed for Google optimization and SEO in large.
Word Press is advocated for a affordable and flexible web result and hosting your site on a UNIX dependent host running Apache and MySQL is an canonized web hosting answer which is easy to keep up without programming skills and cognition and Word Press is also simple to optimize for search engines like Google and Bing.
Your World Wide Web ISP is the base of your WWW presence and it is very important to choose the correct web host from the beginning. You can change server subsequently, but making special research to retrieve a serious hosting company from the start is the most intelligent move, especially if you plan to get a vast number of traffic which should be able to establish without the downtime which will occur during change from one server to different.
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Posted by admin on May 25th, 2009 — Posted in School of SEO
One of the most significant facets of any online marketing campaign is how do I deliver the goods in the major search engines. How do I get my site to rank comfortably in Google?
One of the most consequential facets in doing better in the search engines (forgetting the basic principle like outstanding content are already set up) is driving links for your website. You can produce this a lots of different ways, some looked at positively by the search engines and some not so favorably.
A trusty methods, that the search engines think is O.K. is link building with articles.
Basically this involves writing a sound article, preferably about something from your business, and then publishing it to a free article directory.
You really cannot underrate the importance of link building. If there is one point that takes precedence to the search engines, on the whole, it is links. Sure, there are stacks of other signals, like the domain name, but you are deluding yourself if you reckon you are going to be listed well, and easily seen, if you do not expect any links.
Building links with articles is easy. It is something the search engines say is okay. And, it adds value to the web, by providing valuable content that might be interesting or useful to users. The real question is what are you waiting for?
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Posted by admin on May 17th, 2008 — Posted in School of SEO
The Cold Hard Facts…..
One of the most important factors in being successful in your business is to learn how to rank high in the search engines. It has been said that the search engines can account for as much as 95% of all the traffic to your website! If you fail to take advantage of the major engines you could be neglecting almost ALL of your targeted traffic!
I don’t know of any business that can afford to throw away that many visitors.
Is your site ready?
There are many factors in which to consider before submitting your website. Have you prepared your website for maximum placement? Each page will need to be submitted separately, and each page will need the following.
- Page Title
- Meta Tags
- Keywords in Header tags
- ALT Tags on all images
- Keyword- filled content
- Keywords as close to the top of each page as possible
- Keywords in links to other pages
- Keywords in outbound links
[Page Title]
It is crucial to place keywords as close to the beginning of your page title as possible. The search engines will typically display your page title as part of the description that shows up when your website is displayed in search results. Placing keywords towards the top of your page can be extremely beneficial. For example, my website page title is, Affiliate Programs Directory@Smokesoft Inc. This means my website will do well in searches on “affiliate”, “affiliate programs” and “affiliate programs directory”. Try to create your page title in such a way that you can include as many keywords as possible.
[Meta Tags]
Although the importance of meta tags is fading each day, they are easy to create and for some search engines they are a factor, so you would be wise to include them in your pages. For the search engines that do not take meta tags into consideration they will merely ignore them.
[Keywords in Header tags]
This means to create a separate heading for each page containing the keywords you are targeting for that specific page. For example, the heading for my home page is as follows:
Affiliate Programs Directory
Meaning that on my webpage it would appear as:
Affiliate Programs Directory
This will greatly increase your positioning in the rankings. take care to prepare EVERY page with this in mind. [ALT tags on all images]
Another worthwhile little “trick” is to add the ALT attribute to every image on every page of your website. You can effectively place a keyword in each image on your website! Follow this example:
Some search engines will use the text in images when considering keyword relevancy, therefore adding more content in your favor.
[Keyword-filled content]
There is no excuse for not filling your web pages with quality keyword-filled content this is a major factor in how well you will rank in the search engines. The more keywords the search engines locate the higher your site will rank….period.
I’ve found that one of the best ways to accomplish this is with articles such as this one. Imagine for a moment that I used “search engines” or “keywords” as two of my keywords for a given page, now skim through this article and see how many times these two words appear. As you can see this would be a huge asset in determining how well my site places, and this is just one article! If you are incapable of writing your own articles there are many places where you can obtain articles to place on your site from another author. One such place is http://www.smokesoft.net/Articles.html
[Keywords as close to the top of each page as possible]
This is one of the easiest and most effective ways to increase placement. On each page make sure that the first visible text is a keyword, the search engines LOVE this! If you do not have keywords placed as the first visible text on your page, you may want to consider modifying or redesigning it to allow for this. It is well worth the time and effort and you will most likely see almost immediate improvement in your search engine rankings.
[Keywords in links to other pages]
You should try to insert keywords into your links whenever possible. For instance, if you are targeting the keyword “marketing” on a particular page, create a link to a page on your site and call the page “marketing tactics”. The page the link leads to could consist of articles you have written on marketing tips you have discovered. Not only will search engines use the text in a given link to determine what your page is about, but they will also use it in determining the subject of the destination page. If you really want to take it to the next level, try using a keyword filled link as the first visible text on your page. This too will skyrocket your rankings in the search engines.
[Keywords in outbound links]
This concept is identical to that of linking to other pages except you instead will be linking to another site. For example if I were linking to another affiliate promotion site I would place the keyword “affiliate program” somewhere in the link.This is a must! My advice to you is to save this article and refer to each and every step when you setup a webpage. This is by no means all there is to know about search engines however, if you follow these guidelines you will do extremely well.
Good Luck!
About The Author
Adam Buhler is the owner of Affiliate Programs Directory: http://www.smokesoft.net Adam is the author of the weekly newsletter “Affiliate Secrets”. He is offering a free copy of the ebook “Internet Cash Machines” For a limited time to anyone who subscribes at: http://www.smokesoft.net/newsletter.html
smoke@dwave.net
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