Posted by admin on July 21st, 2008 — Posted in Marketers Center
With Google Ad Words . . .
When a person searches Google for a word or phrase related to your product or something on your web site, the Google search return will display your ad.
When your ad appears on the Google Ad Words page, you only have to pay for the ad if the visitor clicks on it. Even if the ad appears 10,000 times, you only pay if the ad is clicked on.
The cost per click for Ad Words can be as little as five cents.
Google provides extensive reporting showing which words and phrases produce the most click throughs for your ad.
You can set up as many ads as you like, for as many different products and web pages as you like. There is no cost to set up an Google Ad Word campaign - and you can modify your campaigns as often as you like.
Seven tips to getting the most from your Google Ad Word investment
1. Avoid highly searched single words - The biggest mistake made when purchasing Ad Words is trying to buy a single highly searched word. Doing so may seem logical, as more searches means more times your ad is displayed.
But choosing single highly searched words puts you in competition with lots of people who are willing to pay a lot for those same words (often because they have more money than sense). These single words can cost $9-$20 dollars per ad click - making them tremendously expensive to buy.
Rarely can a single word represent your product - so don’t invest in these expensive single words.
2. Choose phrases - When people use the search engines, they generally search for specific information or a solution to a specific problem.
They don’t search for ‘videos’, but will instead search for ‘video on scuba diving’. So instead of buying the very expensive word ‘video’, you would want to buy the ad word ’scuba diving video’. Buy phrases, not words.
3. Go for Relevancy - not frequency - When it comes to ads, you want to display your ad only when it is relevant to the search. That’s when it will be the most cost effective.
If someone is actually looking for what you have for sale, then that’s when you want your ad to appear. The way to get a relevancy to your ad is to choose ad phrases based on the way people search - phrases looking for a solution or an answer.
In almost all cases, searchers use words and phrases that are familiar to them, and not always will they use proper english, the correct technical terms, or the correct spelling. For that reason, choose search phrases that reflect the potential misuse or words or spellings, and choose many different combination of words and phrases that might be entered.
So don’t just buy the phrase ’scuba diving videos’. Consider phrases such as ‘learning to scuba dive’, ’scuba diving training’, ’scuba diving dvd’, ’scuba diving information’ . . . and other words and phrases that someone interested in learning more about the subject matter would use to search.
4. Avoid the crowd - Before choosing Google Ad Words, search each word/phrase you are considering. Check to see how many ads exists for those words, and also check to see what pages are shown in the search results. The best word buys will be with phrases that have no ads - when you buy those words, your ad is the only ad shown - which makes your ad really stand out.
If the ad word has several ads, and more ads repeating on the 2nd and 3rd page of the Google results, look for a better phrase or word.
When I do this, I have two browser windows open - one with my Google Ad Words entry form, and one with Google search. I search for words and phrases, and when I find one with no ads which is relevant to my product, I add that phrase to my Google list.
5. Write your ad carefully - Your Google AdWord Ad is limited to a headline, two lines of text, and a link to your site. Not much to work with, but certainly enough to attract interest and clicks.
Your headline should summarize the benefits of visiting the link, and the two lines of text should include hot button words that further define the link. To see examples of many Ad Words, just search Google - and search for terms related to your product to see how others are using Ad Words.
Don’t not use the spam approach in your Ad Words - these are a definite turn off.
6. Set a realistic budget - When you create your ad word campaign, you set your maximum spending budget per day. If you exceed your budget Google will let you know.
7. Check the results and revise the list - Google Ad Words provides extensive reporting features which show the performance of all your words and phrases. By viewing these reports you can quickly see which words and phrases are giving you the best click throughs.
Knowing which phrases produce the best results can help you come up with similar words and phrases to add to your Google Ad Words list - and this can increase click throughs and sales.
Google Ad Words do work - if you follow a solid strategy and don’t get into a bidding war with others for single words.
Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for PublisherGate - membership website software
Comments Off
Posted by admin on July 14th, 2008 — Posted in Non-Assigned
World Wide Web bingo has turned out to be more and more accepted all over the place. Pursuant to the public ban on smoking, quite a number of well-established bingo places were shut down — this has brought about quite a number of enterprises offering up world wide web bingo as an alternative. Online Bingo
Public figure affirmation as reported from Sharon and Jordan Osbourne have contributed by enhancing the appearance of online bingo — encompassing approximately 3.5 million punters now enjoying an occasional game online.
There are, of course, a good number of world wide web bingo sites, all of which promoting to punters truly fabulous cash winnings and other special prizes, e. g. the latest cars, theater tickets and luxury holidays.
The marvelous thing about world wide web bingo is that all people can try your hand at it round the clock, if you have a Web account. Games popping out almost ever minute, you are easily able to make arrangements to fit bingo with your habitual life. People may have believe that the group side of playing bingo would surely suffer as a consequence of this shift away from well-established bingo places, though in fact bingo punters in England and elsewhere are proving all alarmist critics wrong. A progressively growing number are copiously utilising the facilities tendered by an endless stream of world wide web bingo enterprises.
At such a place you can meet an unprecedented number of new friends, profit from fashionable competitions and become part of a community of bingo players. Moreover, many studies have verified that players are more likely to achieve £1M when playing web bingo than with alternative styles of betting e. g. sweepstakes and sports betting. If you become a little bit jaded with bingo, many world wide web bingo sites provide an array of side games. These will be anything from slot games, all the way through caption competitions and exercises.
With so much such a extensive range of possibilities, it can actually be a bit hard to detect which bingo organisation to sign up with. It is worth the effort to do some low level research and scrutinize who is now extending to the finest signup bonuses. A good many world wide web bingo sites will let anyone take a stab at a number of free games or upmark any cash deposit. If some of your neighbors have signed up with some special world wide web bingo web setup, you might want to consider following their example because the social chat aspect is sure to add to the overall enjoyment…
Comments Off
Posted by admin on July 13th, 2008 — Posted in Uncategorized
With the different direction in fashion also means the change in what designer boutiques such as Matches sell. The designer fashion store have changed to designer fashion experts at staying up with the current clothing trends in fashion and stocking a broad range of latest mini skirts from fashion designers such as AM Eyewear, Matthew Williamson and Marc Jacobs.
Although the designer boutique is only small, in the 17 years the designer boutique have been open their well-dressed customers have seen them increase from a small tiny boutique to a collection of three larger boutiques situated in prime and popular areas such as Notting Hill, Richmond and Wimbledon and another seven smaller retail stores situated over other parts of the city.
The high fashion company have been doing terrific since the launch of their trendy website, the response from customers has been great. The incredible choice of all the very best designer jackets have made the designer fashion boutique one of the best companies in the UK to go to for the latest fashion. The cool website itself is constructed to resemble a fashion magazine, and because of this the informative website easily attracts classy customers who want to shop. Also the designer boutique have introduced their fortnightly newsletter which people might sign up to online and it will be posted or emailed to you. The newsletter will inform you of any new t-shirts from J Brand that will be arriving in the high fashion company along with any discounts or special offers, sales etc that should be happening in the future. With this newsletter you should feel like a VIP as you should always be the first to know about any special advanced stock views or special evenings that the designer fashion boutique should be holding. For Sonia Designer Clothes hot off the catwalk visit Matches Fashion.
Every fashion season the buyers from the high fashion company focus on editing the international designer collections right down to the most sought after dresses. The designer fashion store also constantly seek out emerging brands to bring you the leading in cutting edge short skirts and accessories.
Comments Off
Posted by admin on July 12th, 2008 — Posted in Internet Gambling
Cyberspace bingo is now becoming progressively recognized just about everywhere. Following the smoking ban in most public places, many historical bingo meeting places had no choice but to close down: naturally, this caused many syndicates putting up web based bingo as a loophole. Bingo Bear
Actors’ and artists’ advocacy as publicized by Jordan Osbourne have proved beneficial by furthering the status of web based bingo: encompassing more or less three million plus supporters going for a game or two on the computer.
It stands to reason that today there are a few web based bingo web pages, each one recommending members cash prizes and a slew of other rewards, as, for example, the very latest cars, theater tickets not to mention luxury holidays.
Another particularly good aspect of web based bingo is that all people can go for it 247, anywhere you’ve got a Net connection. In view of games being triggered almost ever minute, you will easily be able to fix bingo to synch it with ordinary life. One would have thought that the community side of bingo gaming would lose its quality thanks to the closing of the historical bingo meeting places - but, rather, bingo supporters in the British Isles have refuted all critics. A swelling number have started to make use of the forums proffered by a horde of web based bingo syndicates.
At such a place you can make new friends, benefit from highly attractive tourneys and close ranks with a bingo community. More to the point, independent research reports have confirmed that one is more likely to corner £1M when playing bingo in comparison to other styles of laying bets as, for example, lotto and sports bets. Should you become somewhat jaded with bingo, a great number of web based bingo web pages have included a selection of other distractions. These will be anything from various slots and numbers setups, all through to caption competitions and quizzes.
Faced with such a huge range of alternatives, it can be difficult to decide which bingo enterprise to actually sign up with. Indeed it’ll pay out to perform some rudimentary research and check out who is currently putting forward the most attractive premiums. Uncountable web based bingo web pages will authorise their patrons to go for a few free games or reciprocate any cash deposit 1:1. If any compeers of yours are currently using any given web based bingo online page, you may want to ponder joining in since the social chat angle can add to the overall fun and enjoyment.:)
Comments Off
Posted by admin on July 10th, 2008 — Posted in Non-Assigned
DETROIT — We are living under a regime that has made war and torture highly profitable for a handful of scummy corporations and individuals. That’s the way the Busheviks like doing business, keeping their dirtiest deeds in the hands of for-profit surrogates.
Openness and accountability — hallmarks of a free society — have no place in the mad project to sell and impose “freedom” in Iraq.
Desperate to drum up support for his horrible mistakes and refusal to recognize his failed polices, President George Bush made a “major policy” speech last Wednesday, outlining his strategy for “victory” in Iraq.
The venue for his address was the United States Naval Academy in Annapolis, Md. For our rattled and insecure president, on not-so-secret double-probation from the American public, traveling to cozy military confines is like the “road trip” the Deltas in “Animal House” took to duck their troubles and hide from their adversaries.
The military provides Bush with support for his policies and the comfort and adulation he craves. Bush could look out at a sea of naval uniforms and guaranteed applause to feed his insatiable ego and reinforce his wounded machismo.
“Setting an artificial deadline would vindicate the terrorists’ tactics of beheadings and suicide bombings and mass murder and invite new attacks on America,” Bush told the midshipmen. Always the master of straw man arguments and false choices, Bush is declaring that anyone who advances an approach to the mess in Iraq that differs from his is encouraging mass murders and atrocities. Nice.
Then, puffing his chest out, the man who made “bring ‘em on” a battle cry in Iraq, bellowed, “To all who wear the uniform, I make you this pledge: America will not run in the face of car bombers and assassins so long as I am your commander in chief.” The sailors cheered wildly as their leader broke into that loathsome smirk.
Bush — a moral and physical coward — would never dare speak to a randomly chosen audience of college students — or, for that matter, before any public forum. He cannot tolerate a challenge or accept anything less than complete submission to his views.
In “Counterpunch,” the political newsletter, Mike Whitney wrote, “It’s pathetic to see the world’s most powerful man shunted into prearranged venues so he can pitch his snake-oil to college-aged boys.”
Whitney knows how our great leader covets these stilted events to boost his delusions. “Bush loves the applause. He luxuriates in the warm glow of human affection. In many ways, he is the consummate politician, feeding his fragile ego with the ephemeral praise of complete strangers. Too bad his only springboard to fame has been as bullhorn for right-wing fanatics and warmongers. Now, he finds himself toddling on a narrower and narrower ledge, peering down into the abyss of defeat and disgrace.”
Our “huckster in chief” successfully lied to get us into war. He’s now lying about “progress” in Iraq, success in quelling the insurrection, and the Iraqi army’s ability to take over security and pacify the nation. In order to preach this nonsense, Bush always surrounds himself with people who consider truth the same way the wicked witch viewed water.
Vice President Dick Cheney, the Lord of the Lies, has returned to his bunker after brief outside duty denouncing congressional war critics and doing some Republican fund-raisers. Cheney is hearing the footsteps of special prosecutor Patrick Fitzgerald, who is onto his serial deceptions and the pivotal role he played in outing CIA officer Valerie Plame. Former Secretary of State Colin Powell’s deputy says Cheney was and remains the guiding force in fostering torture at U.S.-run detention camps in Cuba and elsewhere.
“There is no question in my mind that we did. There is no question in my mind that we may still be doing it,” retired U.S. Army Col. Larry Wilkerson told CNN’s “Late Edition” regarding the use of torture.
Wilkerson — speaking the truths his former boss knows, but is keeping to himself for now — says Cheney provided the “philosophical guidance” and “flexibility” that led to the systematic torture of detainees at U.S.-operated facilities. Wilkerson says Cheney’s torture “implementer” is “Donald Rumsfeld and the Defense Department.”
Field Marshal Rumsfeld, who once told us he knew “exactly” where to find Saddam Hussein’s weapons of mass destruction, now is the self-declared authority on the words of war.
Our secretary of defense thinks better semantics will change the course of the war. Stop calling those bad guys “insurgents,” Rummy warns us. “That gives them greater legitimacy than they seem to merit.” So what should we call these extremist enemies?
Rummy had a vision. Let’s call them, he beseeches us, “enemies of the legitimate Iraqi government.” The acronym ELIG might fly. In what’s left of Fallujah, I can just hear the locals yelling, “The ELIGs are coming! The ELIGs are coming!” In fact, what they most fear are the white phosphorus artillery attacks.
Rumsfeld tried this summer to rename the war on terror the “global struggle against violent extremists.” That semantic shuffle lasted about one week. The Busheviks are third-rate rip-off artists, pirating whatever they can from George Orwell’s “Animal Farm.” Years ago, Laura read it to George. He couldn’t stay awake for Orwell’s “1984,” but Karl Rove gave him a summary.
The field marshal got into a little tiff with one of his generals last week over the issue of what our troops should do when they encounter torture in Iraq. The Busheviks insist that “we don’t torture.” Alas, our allies in occupied Iraq find torture as irresistible as, well, Dick Cheney does.
At a news conference last week, reporters asked Rumsfeld about U.S. troops finding evidence that security police used an Iraqi Interior Ministry jail as a torture chamber.
“Inhumane behavior is obviously worrisome,” Rumsfeld said. Worrisome? I’ll say. When Saddam committed similar crimes, they were the abominations of a “murderous dictator.” They’re just “worrisome” under our watch.
Rummy fretted that the “allegations” were naughty, that better training was needed, and that we must work more closely with “sovereign officials” so Iraq doesn’t do things that are “inconsistent with the values of the international community.” These words of wisdom from the man who brought us Abu Ghraib and the detention camp at Guantanamo.
When American troops do encounter evidence of torture in Iraq, Rummy’s guidance is essentially, “Don’t stop. Just tell.” Gen. Peter Pace, the newly appointed chairman of the Joint Chiefs of Staff, was at the same news conference and dared to offer radically different advice to his troops. “It is absolutely the responsibility of every U.S. service member, if they see inhumane treatment being conducted, to intervene and stop it.”
Rumsfeld went into his super-squint mode and said to the general, “But I don’t think you mean they have an obligation to physically stop it; it’s to report it.”
Without hesitation, Pace responded, “If they are physically present when inhumane treatment is taking place, sir, they have an obligation to stop it.”
With that single sentence spoken with honesty and professionalism, Pace ended his military career. He is on his way out. He spoke the truth and did so in public. The Busheviks never tolerate such disloyalty.
Bush’s ever-loyal nanny, “Concealeezza” Rice, recently hinted that, while publicly denouncing an “artificial deadline” for withdrawing forces from Iraq, the administration is planning to dramatically slash troop levels.
Rice told the Fox News Channel that the present 155,000 combat troops will not be maintained “for very much longer” because the Iraqis are getting so well trained and capable of countering the insurgency. Troop levels will be whittled down based, not on the advice of commanders in the field, but on the political commandment of the 2006 congressional election. Secretary of State Rice is off to Europe this week, including a visit to Romania, one of the reported sites for secret CIA-operated prisons where private contractors torture suspected terrorists. Rice will deny everything as she always does, and her skill at rambling obfuscation will hypnotize her media cheerleaders.
Back at the White House, Press Secretary Scott McClellan will babble and repeat Karl Rove’s talking points. Iraq is the forefront in the war on terror. We are partners in a great coalition to fight terror. We are peace-loving, just, honest, forthright.
If you believe anything McClellan says, you are, by certain empirical evidence, insane, irrational or both. I wouldn’t trust McClellan to tell us what day of the week it is. This hapless hack, because of his constant public exposure, is the most thoroughly discredited of the legion of liars who serve George W. Bush.
But with all those seasoned professional prevaricators on the payroll, why are we contracting out for the services of private propaganda outfits? The Busheviks have pumped tens of millions of taxpayer dollars into shady public relations firms to help spread the big lies. Why? The in-house liars are more than up for the task. The Pentagon is paying the Lincoln Group $5 million to bribe Iraqi newspapers to print Bush administration propaganda and pretend it’s independently gathered news. Lincoln is composed of politically connected, retired military types.
Lincoln took articles written by U.S. military “information operations” troops, translated them into Arabic, and bought off Iraqi media people to print the stories as “real news.” The stories praised the work of U.S. and Iraqi troops and trumpeted efforts to rebuild the war-torn nation.
A military spokesman in Baghdad, Maj. Gen. Rick Lynch, defended the dissemination of Pentagon propaganda and its reliability. “We don’t lie. We don’t need to lie,” Lynch said, adding two more lies to the story.
At the White House, McClellan feigned surprise, telling reporters, “We are concerned about the reports. We have asked the Pentagon for more information.” You know damned well Rummy knew about this and approved the bribe payments. “A free and independent press is critical to the functioning of a democracy,” Sen. John Warner, the Virginia Republican and chairman of the Senate Armed Services Committee, said when he learned about the dirty deals.
The Busheviks long ago dismissed Warner’s old-fashioned notion of a free press being important to democracy. They co-opted the mainstream American media to sell the phony reasons for invading Iraq. Then they kicked it up a notch and just bought off the Iraqi media to sell the joys of the U.S. occupation.
The influence and information-peddling of the secretive Rendon Group was exposed in a recent report in “Rolling Stone” magazine. The Washington PR firm specializes in “perception management.” The article by James Bamford details how John Rendon single-handedly created the Iraqi National Congress and its leader, convicted bank swindler Ahmed Chalabi, who became a darling of Bush and the neocon warmongers.
Rendon rehabilitated the failed credibility of Iraqi defector Adan Ihsan Saeed Al Haideri after he flunked a CIA polygraph exam. Al Haideri claimed he knew about mobile biological weapons labs Saddam set up all over Iraq.
His story was full of holes and the CIA declared him a useless liar. But Rendon found the lies useful and profitable.
Harry Truman once said, “I never give them hell. I just tell the truth and they think it’s hell.” These are well-deserved hellish days for the Busheviks.
Bill Gallagher, a Peabody Award winner, is a former Niagara Falls city councilman who now covers Detroit for Fox2 News. His e-mail address is gallaghernewsman@sbcglobal.net.
Niagara Falls Reporter www.niagarafallsreporter.com Dec. 6 2005
Comments Off
Posted by admin on July 9th, 2008 — Posted in Les Beaux Arts
One of the most famous gifts for Easter is that of a gift basket filled with chocolates, toys and fun little items for children to enjoy. As you get older, perhaps your children grow up and there is no longer that joy of helping the Easter bunny put together special holiday gift baskets. That doesn’t mean, however, that you cannot continue the tradition with other holidays and special occasions.
Christmas is a wonderful time to make your own gift baskets and can be a terrific way to add a personal touch to any present. If you know a woman who loves to pamper herself, consider purchasing a nice basket and adding a bottle of her favorite bubble bath, body lotion, perfume and anything else that you know to be her favorite. If you have a sports fan in the family, a basket filled with his/her favorite team’s memorabilia will be a big hit. Some examples may be a t-shirt and baseball cap, a rare trading card or other official collectibles.
Once you have filled the gift baskets with goodies, it’s time to purchase clear cellophane gift bags. After opening the gift bag, carefully place the gift basket and all of it’s contents inside. Once you have it perfectly situated, secure the top with clear tape or a staple. A large bow at the top will make your gift baskets not only personalized, but the recipient will also know that you put a lot of thought into the design and look of their gift.
Another terrific idea for gift baskets is to include a colorful variety of fruits, including apples, oranges, pears, strawberries, plums, etc. If you purchase gift baskets that do not feature a handle, these can be placed on a dining room table or as the centerpiece in the living room. Fruit gift baskets are ideal for teachers, doctors, lawyers or the health conscious family member.
If you are looking for some additional gifts to include, consider jewelry, a leather wallet, special event ticket, gift certificates, stuffed animal, favorite candy, etc. The more color and variety you can add to a gift basket, the more festive your gift will appear.
Still need some theme ideas for gift baskets? Many enjoy creating personalized pet gift baskets, baby gift baskets and even newlywed gift baskets. There is no end to the number of creations that can be made with a little imagination and some time and effort.
To get more facts about http://www.bestgiftbasketonline.info gift baskets, check out our website at http://www.bestgiftbasketonline.info for lots of free gift baskets information and reviews.
Comments Off
Posted by admin on July 8th, 2008 — Posted in Marketers Center
- Are you tired of chasing down publishers just to get a few of your articles distributed?
- Do you wonder where those Article Announce emails you faithfully send out *really* end up?
- Is the monthly search for fresh email newsletter content giving you premature gray hairs?
Well, friend, I have good news.
Now, there’s a way to instantly reach scads of appreciative readers who can’t wait to put your content on their “categorically-correct” websites!
Now, instead of putting in hours of O/T the night before your Ezine release, you can locate five high-quality articles to share with your readership audience in less than fifteen minutes.
How will you do this?
Just sign up for a membership account at EzineArticles.com.
Go on, do it. Do it before somebody else takes your rightful place as the next internet guru in YOUR field.
Why choose EzineArticles.com?
- Because you’ll be well-represented by a team of quality professionals.
- Because your articles will be indexed for streamlined distribution to the right audience.
- Because you’ll meet a great group of Article Afficionados, Article Readers and Article Advocates who can teach you everything you ever wanted to know about The Right Way to market your brand of excellence on the World Wide Web.
Are you still reading this? Enough already! Stop floundering around, and instead take the direct route to Internet Gurudom.
Go Forth and Write Articles.
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode… a comprehensive 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
Comments Off
Posted by admin on July 7th, 2008 — Posted in House Of Travel
Notwithstanding the Property Index online service is generally viewed as a rather young house, doing business only since March 2007, they were swift to establish themselves. As a matter of fact, they are a fairly easy-going house concentrated on helping essentially anyone who is proposing to let property in most areas of the world. What they agree to do is be of help to you to locate just what’s looked for quick and, to boot, straightforwardly.
Realty is being offered everwhere at present, one of the coolest areas being property available in France. It should be dead easy to catalogue the wonderful real estate for sale in France, one rationale for picking properties here being the houses and apartments for sale and the option to live between this energetic people.
It is one of the most fashionable regions of the world at present, and considering the scenic splendor and great climate that surrounds you all year long, how could you ever go wrong… Realty in France is immersed in culture, art and history, this country is and has always been home to more than a few sophisticated cultures.
About 25 or 30 years ago there’d be very few of Britons in search of real estate in France. Just ask any person who has emigrated to France and they’ll back it up. Well, some would would view it as a fad and others would view it as a close to an infatuation. People that move over here extend from young yuppie couples who are looking for an exciting new perspective to older shoppers looking to enjoy themselves and rest.
Note, though, that you may encounter some hindrances when looking to acquire real estate in a foreign country — you’ll have to cope with dozens of procedures to manage when plotting, inspecting or finalising. Even if one single minor action is missed it may well initiate wide-reaching hindrances and, most importantly, financial damage.
As you may probably have presumed with this favored area, real estate might be very high priced in this region and this, of course, is naturally a result of the increasing demand. However, property buyers presently are pretty much spoiled in such a place so wonderful in terms of tremendous environment. It’s got all, stock and barrel, just about anyone may desire, and lots more.
If you are looking to buy property abroad try Property Index, specialists in overseas property.
Comments Off
Posted by admin on July 6th, 2008 — Posted in Photography Center
All cameras can take pictures. Some of those will be good pictures and some will be bad. Most of them will be adequate and will perform the function for which they were taken.
Whether your pictures are good or bad will depend on a number of things. Quality is dependent as much upon the camera as on the size of your sensor. Megapixels count for nothing if your camera and lens are substandard and nothing is overall more important than the photographer himself.
The biggest difference between the cheaper and more expensive cameras is versatility. Cheaper cameras, on the whole, have less functions and less flexibility. More expensive cameras have more options and are usually more rugged. Changeable lenses and bigger and better sensors make for the improved quality in expensive cameras.
But, things have changed a lot in recent years. Now, even cheap cameras are able to produce good quality images in units that also have a good degree of versatility. Even “old” digital cameras, such as the Canon A60, can hold their own with the latest models even if, as in the case of the Canon, there is only 2 megapixels on the sensor. And most cameras, like the Canon A60, allow the photographer to alter settings such as the focal length, shutter speed, aperture and ISO setting.
It is hard to go wrong with current cameras. Even if your budget is limited, you should still be able to buy a camera that fits your pocket as well as your needs.
Eric Hartwell runs the photography resource site http://www.theshutter.co.uk and the associated discussion forums as well as the regular weblog at http://thephotographysite.blogspot.com
Comments Off
Posted by admin on July 6th, 2008 — Posted in Real Estate Hall
Every couple of months while we’re driving from one property showing to the next a client says begrudgingly “you have such an easy job driving around looking at houses all day”. Yeah,right. The recent flurry of articles proclaiming that today’s real estate commissions are too high in relation to the amount of work agents do to receive them, haven’t provided the new Internet brokerage models large market shares. And haven’t convinced buyers and sellers to say “I wish I knew how to quit you” to realty agents.
It’s easy to stand on the outside looking in on the residential real estate industry and say, you’re overpaid. After working as a real estate broker full-time for nine years, I have to admit I’ve never worked harder. My typical day starts at 7 a.m. picking up email and voice mail, formatting electronic property brochures, editing virtual tours and booking print advertising for the coming weekends public open houses. During business hours the outwardly visible part of my day includes meetings, showing appointments, staging a new listing, returning phone calls, faxing documents, writing copy for a new listing, organizing a multi-day property tour with incoming relocation buyers, and all the other duties a sole proprietor is responsible for. It ends around 9 p.m. confirming an appointment to show a listing, receiving a counter-offer on a purchase contract and consoling a buyer who needs to back out of a contract because her boyfriend (who’s income is required for the mortgage) broke up with her. This goes on 24/7, 365 days a year.
In the purpose of full disclosure here is a list of what listing and buyer agents do. This list is excerpted from my second book “Starting and Succeeding in Real Estate” Thomson 2003.
Duties performed in the sale of a property.
Agent time and marketing expense to receive listing appointment.
Marketing material expense and time to prepare CMA (Comparative marketing analysis).
Actual time spent on listing appointment to review CMA.
Market knowledge to prepare CMA.
Actual time to meet with seller’s to sign listing agreement and related documents.
Prepare listing for market. Time and cost to prepare property brochures, order yard sign, take property photos, virtual tour, inputting into Multiple Listing Service, and marketing to other agents and public.
Time to prepare and hold brokers open house(s).
Time to prepare and hold public open house(s).
Telephone calls to set appointments.
Time spent traveling to and from property, showing property for each appointment.
Call property sellers with showing feedback.
Receive; return phone calls concerning property from public and agents.
Write ads, place ads in local/regional newspapers.
Receive contract and related documents on property, review and present to sellers.
Present acceptance/counteroffer to sellers
Counsel property sellers through negotiation.
Courier contract for changes, final signatures.
Courier earnest money deposit.
If condo procure and deliver condo declarations, by-laws, rules and application information.
Prepare brokerage worksheet for transaction.
Change property status in Multiple listing services.
Attend property inspection(s).
Negotiate inspection issues.
Contact and forward contract to attorneys, escrow agent and mortgage lender.
Communicate contract status to property seller and buyers agent.
Place under contract sign rider on for sale yard sign.
Set up and attend showing appointments for buyers to measure or have contractors, friends, and family to view property.
Set up and attend mortgage lenders appraiser’s visit to property.
Ongoing assorted phone calls/e-mail to transaction participants.
Prepare brokerage documents (closing statement, etc.) for closing.
Set up and attend final walk through before closing.
Time spent during and to, from closing location.
Attend closing.
Preparing and submitting final closed paperwork to brokerage on property.
Expense and time for client gift and thank-you.
For some seller’s: arrange for movers, inspection repairs, snow/yard maintenance, move out cleaning, utility shut off, winterizing of pipes, etc.
Duties performed in the purchase of a property.
Agent time and marketing expense to receive buyers call or email to meet with them.
Floor duty in office, weekly, monthly.
Attend office sales meetings, weekly, monthly.
Attend company sales/ award meetings.
Attend continuing education and professional development courses.
Time to prepare buyers packet for meeting.
Actual time spent meeting in office for first time with prospective buyers.
Meeting with prospective buyers to meet with mortgage lender.
Making appointments to preview properties.
Previewing potential properties for buyers.
Making appointments to view potential properties with buyers.
Accompanying buyers looking at potential properties.
Attending brokers open houses to view new inventories of homes for sale.
Write contract, disclosures etc. on buyer’s prospective property to purchase.
Deliver and present contract to seller’s agent and sellers.
Negotiate terms of contract to agreement.
Counsel buyers through negotiation.
Courier contract to buyers for sign off on changes as agreed upon in negotiation.
If condo procure and deliver condo declarations, by-laws, rules and application information.
Prepare brokerage worksheet for transaction.
Contact and forward contract to attorneys, escrow agent and mortgage lender.
Attend property inspections.
Negotiate issues.
Communicate contract status to buyers, attorneys and escrow agents.
Accompany buyers on property showings to measure, meet contractors or show property to friends and family.
Ongoing assorted phone calls/e-mail to transaction participants.
Prepare required brokerage documents for closing.
Set up and attend final walk through before closing.
Attend closing.
Purchase client thank-you gift and deliver.
Assist buyers with movers, repairs etc.
Post closing follow up with buyers.
Mark Nash’s fourth real estate book, “1001 Tips for Buying and Selling a Home” (2005), and working as a real estate broker in Chicago are the foundation for his consumer-centric real estate perspective which has been featured on ABC-TV, CBS The Early Show, Bloomberg TV, CNN-TV, Chicago Sun Times & Tribune, Fidelity Investor’s Weekly, Dow Jones Market Watch, MSNBC.com, The New York Times, Realty Times, Universal Press Syndicate and USA Today.
Comments Off