How to Attract People to Visit Your Site Once More?
It is not true that the best way to increase traffic is to attract
as many new visitors as possible. They will come for a few seconds and
go.
Even if a visitor bookmarks you, he is unlikely to ever return once she
leaves. (Check your own Bookmarks or Favorites list to see what I
mean!) No profit. The site is not popular. But when they come again,
this means that your site is really needed.
Why is it important to attract people to come again?
There
are many reasons why you would want your visitors to come back to your
pages. If you sell banner advertising space, you can easily calculate
that a person who comes to your site, looks at five pages and then
returns ten times within the next year and checks out an average of two
pages per visit is four times as valuable to you than one who reads
five pages but forgets all about you after leaving.
Owners of online stores benefit from an increase in return traffic as
well, because in many cases it takes more than one visit to make the
sale. The visitor might not need your product right now, but he is
likely to buy from you when the time is right.
Another advantage that arises from such visitor loyalty is that those
who regularly visit your site often mention it to their friends, family
and colleagues. This can easily create a so-called traffic virus, which
is born when people tell about you to their acquaintances, who then
spread the word to their own acquaintances and so on. While it might
not sound like a very big deal, word-of-mouth is the primary source of
traffic for many larger sites and the reason they have become what they
are today.
What do you need to do to get people to keep returning to your pages?
The first and main thing is to have high quality content. And to make
people trust you. To make them believe that you are a real expert in
your niche.
Get links to your site. Get people with complimentary sites to
link to yours. Links lead to clicks onto your website and help to
improve your search engine rankings.
Get published. Write articles for publication on other websites.
The author profile will link to your site. The article will show that
you’re an expert.
Publish yourself. Write articles for your own site regularly.
This will help you to win on the search engines and gives your visitors
a reason to come back over and over.
Feedback. You need to talk with your visitors. It can be some
forum, blog or even newsletter but it is very important for visitors to
be able to ask questions and receive answers. You never can see the
faces of your visitors, but you are to persuade them that your face and
your site are the most relevant for them. Ask for reviews.
Ask for
reviews of your self-published articles on other webmasters’ websites.
Ask for reviews of your website, your products, your software, your
services. These will usually include links to your articles.
Visit http://nezabudka.oksima.biz for more.
